Olay professional promise
Inspired by the latest dermatologic research, technology, and one-on-one patient experiences, The Alliance collaborated to define what a professional skin care line means. Their statement consists of six criteria that define the strict standard of excellence that Olay Professional Pro-X delivers with a customized guarantee — the Olay Professional Promise.
- Advanced Science-Driven Innovation: A professional skin care line needs to start with an advanced scientific understanding of skin.
- Professionally Designed: Products should be designed by a scientific team with broad expertise in the fields of clinical dermatology, skin science, treatment intervention, formulation, and importantly, a comprehensive understanding of the target consumer.
- Professional Regimens and Protocols: The design team should consider the fact that no single product or ingredient can provide the multiple efficacy benefits needed by most individuals.
- Professionally Tested: A professional skin care product line must be clinically proven to produce the intended skin benefits. Clinical trial design and execution must be conducted with the highest scientific rigor to meet the study objectives.
- Proven Results: Results from both in vitro studies and controlled clinical trials must substantiate the conclusion that a professional skin care line delivers noticeable skin benefits as claimed.
Potent. Proven. Professional.
